The Movement from Black to Green Friday
At Atlas Pearls, we believe that true luxury is timeless — and so is integrity
As one of the world’s leading producers of South Sea pearls, our commitment extends far beyond the beauty of our jewellery. For over 30 years, we’ve cultivated pearls in the pristine waters of Indonesia, guided by values that honour people, planet, and purpose. That’s why, when Black Friday arrives each year, we choose not to participate.
True luxury is not about excess, but about the perfect balance of quality, design, and enduring style.
We Stand for Fair Wages and Ethical Practices
Every piece of Atlas Pearls jewellery is crafted with skill, care, and precision. From our hatcheries to our showrooms, our operations provide employment to over 1,200 people in remote communities across Indonesia.
Discounting our jewellery would mean undervaluing the people behind it. Instead, we maintain transparent, fair pricing that reflects the true cost of ethical production, ensuring everyone receives fair compensation for their expertise.
Conscious Luxury Doesn’t Rush
Black Friday often encourages impulse buying and mass consumption. At Atlas Pearls, we stand for conscious luxury jewellery that is considered, cherished, and worn with meaning.
Our pearls are nurtured over years, not weeks, and are harvested sustainably, with deep respect for the ecosystems that support them. Just as we don’t rush nature, we don’t rush you. Our collections are available year-round, giving you the time to choose pieces that truly resonate.
Our Prices Reflect Our Values
We don’t inflate prices to offer dramatic discounts later. What you see is what you get honest pricing that reflects the quality, sustainability, and craftsmanship of each piece. At Atlas Pearls, transparency always comes first. We were the first company to implement a Bilateral Advanced Pricing Arrangement between Indonesia and Australia, ensuring fair and transparent international transactions.
A Brand Built on Integrity
Atlas Pearls is committed to ethical, lawful, and fair business practices. Our governance policies ensure integrity across every aspect of our business from environmental stewardship to international tax transparency.
What You Can Do Instead
This Black Friday, we invite you to explore our collections with intention and curiosity. Learn about the journey of a pearl, the communities we support, and the values we uphold.
When you choose Atlas Pearls, you’re not just purchasing jewellery — you’re investing in a story of sustainability, fairness, and beauty with purpose.
